Barry Schwartz

When you rely on incentives, you undermine virtues. Then when you discover that you actually need people who want to do the right thing, those people don't exist because you've crushed anyone's desire to do the right thing with all these incentives.

I am so tired of ruggedly handsome heroes. I don't know too many ruggedly handsome people who are necessarily nice people. In fact, the beautiful people have a big handicap because they rely too much on their appearance and don't bother to become interesting.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.