Barry Schwartz

When you rely on incentives, you undermine virtues. Then when you discover that you actually need people who want to do the right thing, those people don't exist because you've crushed anyone's desire to do the right thing with all these incentives.

If you're a filmmaker, and every time you finish a film, you just naturally go, 'Oh, I could have done so much better,' that's not much fun, is it, really? You might as well go pick another profession if that really is how you derive satisfaction from it.