Barry Mann

Cynicism masquerades as wisdom, but it is the furthest thing from it. Because cynics don't learn anything. Because cynicism is a self-imposed blindness: a rejection of the world because we are afraid it will hurt us or disappoint us. Cynics always say 'no.' But saying 'yes' begins things. Saying 'yes' is how things grow.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.