Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books. Avi Arad bookchiefcreative share on social
No one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes. Avi Arad bookbotherdeal share on social
But the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire. Avi Arad beginbladebox Change image and share on social
Obviously, CGI in the last ten years has gone through such leaps and bounds that today, people are looking for these kinds of movies to wow audiences with technology. Avi Arad audienceboundcgi Change image and share on social
The other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains. Avi Arad connectcrazyeffect share on social
Listen, people like Brian Bendis did great things for comic readers, great things for comic readers. Avi Arad bendisbriancomic Change image and share on social
Once we got over the origin story, we could really delve deeper into their lives and characters and angst. So this movie actually has more heart, more humor. Avi Arad angstcharacterdeep Change image and share on social
At the same time, as you know, unless you are a comic book reader, Daredevil is not a known thing. Avi Arad bookcomicdaredevil Change image and share on social
On the first movie we got good reviews, but we were still dealing with genre stuff. It's going away. Judge the movie - is it a good one or a bad one? We know we made a great movie and it's being judged for just being a good film. Avi Arad baddealfilm share on social
I love Daredevil. I thought it was enjoyable. Okay? There were critical issues with it, and that's why I wear black, some people wear red - we are entitled to our opinions. Avi Arad blackcriticaldaredevil Change image and share on social
