Avi

Everybody has ideas. The vital question is, what do you do with them? My rock musician sons shape their ideas into music. My sister takes her ideas and fashions them into poems. My brother uses his ideas to help him understand science. I take my ideas and turn them into stories.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?