Astro Teller

Moonshot thinking starts with picking a big problem: something huge, long existing, or on a global scale.

Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

Most ideas don't work out. Almost all ideas don't work out. So it's okay if yours didn't work out.

As the mother of a grown son with a traumatic brain injury, I couldn't be more excited about the prospect of finding out how to repair even a small part of the damage that changed his life.

We have a few young people who are very successful in it, and this gives us the wrong impression that the whole country can live off high tech.