Astro Teller

Moonshot thinking starts with picking a big problem: something huge, long existing, or on a global scale.

Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

Most ideas don't work out. Almost all ideas don't work out. So it's okay if yours didn't work out.

I don't see any possibility of Britain and the U.S. allowing a sovereign independent Iraq; that's almost inconceivable.

To make a coverage decision, doesn't one have to make a medical judgment?

I've conducted an experiment on my kids. Instead of denying them access to media, I've encouraged it. They read comic books, play Nintendo and watch way too much TV.