Astro Teller

Moonshot thinking starts with picking a big problem: something huge, long existing, or on a global scale.

Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.

We don't take on Google Glass or the self-driving car project or Project Loon unless we think that on a risk-adjusted basis, it's worth Google's money to do it.

I used to get a haircut every Saturday so I would never miss any of the comic books. I had practically no hair when I was a kid!

Another thing that freaks me out is time. Time is like a book. You have a beginning, a middle and an end. It's just a cycle.

It is good to be in front of the lens to appreciate more being behind the lens.