Aslaug Magnusdottir

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

Baseball loyalists cite the game's legendary numbers - 300 wins, 500 homers, 3,000 hits - as evidence of the sport's elegance, beauty, and gravitas. What no one mentions is how wretched and painful it is to actually watch a former star gasp and sputter his way toward a legendary number.