Aslaug Magnusdottir

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

The thing about dancing - what it taught me all those years - is it gives you an amazing sense of discipline in forcing yourself to do things that you know are good for you but you don't really want to do.