Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm. Ashwin Sanghi countrynormold Change image and share on social
Mythology is a set of primitive lies that people rarely believe. This is rather different from history, which is a set of lies that people actually believe. Ashwin Sanghi historyliemythology Change image and share on social
If there is one city apart from Mumbai where I would love to settle down, it has to be Chennai. Ashwin Sanghi chennaicitylove Change image and share on social
In India, we never distinguished between history and myth. Our Puranas as well as Itihasas contain fantastical tales. They are lies that convey deeper truths. Ashwin Sanghi conveydeepdistinguish Change image and share on social
The reality of the writer's world is that you set yourself up for disappointment with every success that you deliver because with every success you raise your readers' expectations. Ashwin Sanghi deliverdisappointmentexpectation Change image and share on social
After writing each novel, I would spend days poring over suggestions from my editor. Ashwin Sanghi dayeditorpore Change image and share on social
Everyone talks about moderation. How about some moderation in moderation? Ashwin Sanghi moderationtalk Change image and share on social
Would the fish have ever been caught if it had kept its mouth shut? Ashwin Sanghi catchfishmouth Change image and share on social
Writing was my route to creative expression, and I needed to write about the things that interested me. Ashwin Sanghi creativeexpressioninterest Change image and share on social
Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet. Ashwin Sanghi balancebrandeasy Change image and share on social