Ashraf Barhom

The two cultures of East and West are very different, and the priorities are very different. So when you understand that - if you are from this side or this side - when you understand that the other is different than you, and you respect these differences, you can build communication.

Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.