Aretha Franklin

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

First-class delivery of children's palliative care is life-changing. When families are confronted with the shattering news that their children have a life-limiting condition, their world can fall apart.

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.