Aretha Franklin

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.

First-class delivery of children's palliative care is life-changing. When families are confronted with the shattering news that their children have a life-limiting condition, their world can fall apart.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.