Antony Johnston

Writers are a superstitious cowardly lot, and we loathe learning new computer applications to do something that, let's be honest, we could accomplish equally well with pen and paper - especially when that application is as unconventional as Scrivener.

The Purple Man helps Matt understand that his powers are unique, and maybe he is cut out for the hero biz after all. And Mr. Fear challenges Daredevil's very philosophy; how does a Man Without Fear deal with a man who induces terror in everyone he meets?

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

It is only when you watch the dense mass of thousands of ants, crowded together around the Hill, blackening the ground, that you begin to see the whole beast, and now you observe it thinking, planning, calculating. It is an intelligence, a kind of live computer, with crawling bits for its wits.