Annalee Newitz

You've probably heard the stories about how io9 got its name. And maybe you know that io9 co-founder Charlie Jane Anders and I were inspired by Kathy Keeton, whose groundbreaking magazine 'Omni' combined coverage of real science with science fiction. But what you probably don't know is how unlikely it was that io9 ever succeeded at all.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.