Annalee Newitz

You've probably heard the stories about how io9 got its name. And maybe you know that io9 co-founder Charlie Jane Anders and I were inspired by Kathy Keeton, whose groundbreaking magazine 'Omni' combined coverage of real science with science fiction. But what you probably don't know is how unlikely it was that io9 ever succeeded at all.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.