When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste. Amish Tripathi audiencebookcheese Change image and share on social
I believe if you want to convey a complex philosophy, it's advisable to keep it simple: day-to-day lingo. Amish Tripathi advisablecomplexconvey Change image and share on social
When I was young, I never thought I was going to be a writer! I was academically orientated and active at sports, but I didn't have one creative bone in my body. Amish Tripathi academicallyactivebody Change image and share on social
Creating music is a wonderful way to celebrate our devotion for Lord Shiva. Amish Tripathi celebratecreatedevotion Change image and share on social
If you have to write a fictional adventure to convey a philosophy of evil, the best person is the destroyer of evil himself, Lord Shiva. Amish Tripathi adventureconveydestroyer Change image and share on social
I think it's a fallacy to say that a good book sells itself. It doesn't happen. I'm a voracious reader and I can give you a long list of books which should have been best sellers but they aren't. How can you buy a book if you haven't heard of it? Amish Tripathi bookbuyfallacy share on social
With due apologies to Shakespeare, some people are born writers, some people achieve it after a lot of hard work, some people have a writing career thrust upon them. I am in that last group. Amish Tripathi achieveapologybear Change image and share on social
While in some countries there's a feeling that literature must stay away from religion, this is not so in India - in the Indian way, literature is just another means to find a more spiritual life, to find our way to God. Amish Tripathi countryfeltfind share on social
Most educated Indians are bilingual. Amongst the urban elite though, there is a disdain for regional languages. That's unfortunate. Amish Tripathi bilingualdisdaineducate Change image and share on social
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it. Amish Tripathi badbookchoice share on social
