Alice Eve

My dad, in particular, was adamant that I should finish my education. He encouraged me to go to Oxford, for instance, and I rather doubt I'd have gone if he hadn't. I would have gone straight back to L.A. and tried to start my career.

My dad says that when I was two or three I used to go out dressed as a different character every day. I remember thinking it was perfectly normal to wear different coloured shoes and carry a pink umbrella. But now I've got a goddaughter of that age; I realise it's not normal at all.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.