Alia Shawkat

One of the reasons MSNBC is plummeting is that I, not long ago, refused to play any content from them. I figured, why? I mean, it's genuine depraved partisan politics insanity, genuine extremist radical ignoramuses on that network.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.