Ali Shaheed Muhammad

Raphael Saadiq said to me, quite often, that Chuck D was his history teacher. And so he got a lot from the music, things that he wasn't getting maybe in school. And I feel the same way with regards to Earth, Wind & Fire, Stevie Wonder.

Music is an important thing of energy. And there are a lot of wonderful aspects that come with it and vibrations, the physical vibrations, the movement of notes through an instrument and creating a wave that resonates into our spirit.

A health system that lacks commodities for managing high-mortality infectious diseases and the main killers of mothers and young children will not have an adequate impact. By the same token, even the best-stocked delivery system will have an inadequate impact if it fails to reach the poor.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.