Alex Steffen

People - especially the geeks who created it - have tended to look at the Internet as something that's hermetically sealed: there's the Internet and the rest of the world. But that's not how people want to use the Internet. They want to use it as a way of better navigating the real world.

There are plenty of people out there talking about how difficult it is for some of us to just deal with all the stuff we already have, from packed closets that need organizers to storage spaces to maintenance costs, etc. Lots of people are reevaluating whether or not they need giant garages full of stuff and finding that they don't.

Americans trash the planet not because we're evil, but because the industrial systems we've devised leave no other choice. Our ranch houses and high-rises, factories and farms, freeways and power plants were conceived before we had a clue how the planet works.

My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.