Alex Lifeson

People are getting away from the whole album experience, it's true. I think that's sad. Maybe I'm just saying that because I'm an old fart. But I can't help it - albums are what I grew up with, and I still love them.

I think Rush have always had this reputation, particularly to non-fans, of being an ultra-serious and cerebral group when, in fact, the reverse is true. We don't take ourselves seriously at all. Sure, we take our music seriously, but that's altogether different.

I'd say we do reach somewhat of a younger audience, but I think for the most part that younger audience is picking our music up from a brother or sister or even parent, who is turning them onto the band.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.