Alex Kurtzman

When you're watching a Hitchcock movie, you, for most of the movie, are playing the guessing game. What's the endgame? What's the plot? How are these people involved? It's the best way to tell the story, and as a viewer, that's what you want to experience.

The bad guy in any good storytelling is always, in some weird way, a mirror for your hero's journey and for the challenges that they are facing and is some weird physical externalization of that fear that the character is holding onto and has to overcome.

In one way or another, everybody has this experience in their lives... the moment when you have to define your relationship to family and how your family's made you who you are, whether you've spent your life running from your family or deeply connected to your family.

Frankly, as much as I love to improvise, it hasn't been difficult to stick to the script on 'Mad Men.' The writing is so precise, and the story so carefully crafted, that I don't think there's room - or need - for ad libbing. I could never come up with dialogue as lovely as these writers do, anyway.