Alek Wek

I've always loved to paint - I was studying to do an art degree when I was approached to become a model - and I've being doing some design work as well. I also love just having a quiet time, sitting in my little library at home in Brooklyn and reading or watching documentaries or listening to music.

I haven't modelled since I was 12 - that was a one-time thing, and I did it as a kid to make a little money to save up for university. Acting is my first love as well as writing and eventually producing and directing.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.