Alan Ball

Software options proliferate extremely easily - too easily, in fact - because too many options create tools that can't ever be used intuitively. Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one's mind free to respond with attention and sensitivity to the changing texture of the moment.

Actually, we chose the name Sun Cellular because we believe the name 'Sun' is bright, forward-looking and optimistic. It is my sincere hope that the whole Philippines will share our positive outlook, optimism and faith in the country's future.