I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe. Akio Toyoda carcustomerperfect Change image and share on social
It is in Toyota's DNA that mistakes made once will not be repeated. Akio Toyoda dnamakemistake Change image and share on social
Trouble results when the speed of growth exceeds the speed of nurturing human resources. To use the analogy of growth rings in a tree, when unusually rapid growth caused the rings to grow abnormally thick, the tree trunk weakens and is easily broken. Akio Toyoda abnormallyanalogybreak share on social
I ride many different cars. Let's say I would drive 200 different vehicles in a year, so it's rather difficult to say which car or what car I ride. I love cars. Akio Toyoda cardifficultdrive Change image and share on social
I respect my father as a father, but I also respect him as an honorable chairman. Akio Toyoda chairmanfatherhonorable Change image and share on social
Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be. Akio Toyoda carecompanycustomer Change image and share on social
After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next. Akio Toyoda carcompanydistinguish Change image and share on social
I am at the top of Toyota and drive cars myself. I was also born with this name. Akio Toyoda bearcardrive Change image and share on social
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company. Akio Toyoda carcompanyconsumer Change image and share on social
For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again. Akio Toyoda andonassemblybegin share on social