Ahmet Ertegun

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

On YouTube, when you have a big viral success with a song that isn't your own, the natural inclination for most YouTubers is to keep doing that. What you really should do is show people that you actually have substance and can write your own music.