Aerin Lauder

Growing up in New York, I loved watching my grandmother Estee put on her make-up - I always admired her sense of style.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

I like to entertain at home, to live beautifully but comfortably.

Customized jewelry is one of my targets with Bold Machines.

My feeling for reality TV isn't ironic, guilty, or apologetic. Reality TV is one of the few remaining modes of popular entertainment in which characterization is permitted as plot.

I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones.