Adrian Edmondson

People expect us to be different, but we're not. We're very similar people, and it's because we're so similar and close to each other that we make each other laugh - in fact we make each other laugh more than we make anyone else laugh.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.