Adam Rickitt

For me it's more important to look at each constituency individually and find a community I feel I can serve to the best of my abilities, and where I feel I can make a real difference, and further their cause.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.