Abbi Jacobson

I ended up going to college for visual arts but moved up to New York after I graduated from college in 2006 and started going gung ho to the Upright Citizens Brigade, and I realized that that was what I was really interested in and what I really wanted to do.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.