Aaron Ruell

The mindset that I have on every project I take on is, 'How do I make this interesting enough for me to want to stop and look at it?' So in that regard, what I do behind the camera, whether it's still or motion picture, is the same.

My introduction to the Madonna Inn came as a young boy when we would take summer vacations to a nearby town. My dad would take us into their gift shop bathroom, which was a huge waterfall that functioned as the men's urinal. So as a kid, this was the most amazing thing I had ever seen.