Aaron McGruder

Running fills the cup that has to pour out for others. Running feeds the soul that has a responsibility to nourish. Running sets the anchor that limits the drift of the day. Running clears the mind that has a myriad of challenges to solve. Running tends to the self so that selfishness can subside.

National film industries tend to move in cycles. In Australia right now, we're on a high, a feeling of potential, which as yet shows no sign of flagging. But the word 'industry' is misleading. A small national cinema has no industry in the Hollywood sense.

If you don't care about the lapel or the buttons or the fit, then you are doing a disservice to the consumer. We're all inside the tunnel, speaking the language of business, but we need to speak the language of customers.