Readers can read what they want and easily switch to other books, so we're seeing a lot of reading behaviors. Some verticals attract different usage than others. We can spot reading patterns. Trip Adler attractbehaviorbook Change image and share on social
We see ourselves as the world's digital library. That can be a lot more than books. We do want to expand to other types of content: sheet music, magazines, user-generated content. Trip Adler bookcontentdigital Change image and share on social
We realized the best way to monetize content was through a subscription model. Trip Adler contentmodelmonetize Change image and share on social