People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together. Susan Wojcicki advertiselogisticpeople Change image and share on social
I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. Susan Wojcicki buildcreatedesire Change image and share on social
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. Susan Wojcicki advertiseadvertiserchoose Change image and share on social
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. Susan Wojcicki badrelevantreputation Change image and share on social
I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. Susan Wojcicki babydiversitygoogle share on social
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. Susan Wojcicki advertiseanymoredisplay Change image and share on social
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. Susan Wojcicki advertisechoiceclick share on social
My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. Susan Wojcicki googleinteljoin Change image and share on social
My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. Susan Wojcicki advisedecisionfriend Change image and share on social
People at different stages of their lives are doing different things, and they're all using Google. Susan Wojcicki googlelivepeople Change image and share on social
