When I first got started in the late '70s, early '80s, and first was thinking about the interactive world, I believed so fervently that it was the next big thing, I thought it would happen quickly. Steve Case 70s80sbelieve Change image and share on social
The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate. Steve Case carcatchestate Change image and share on social
And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth. Steve Case brandbringbuild share on social
But the idea that some day people would want to be able to interact and get stock quotes and talk with other people or all these different things, I just believed that was going to happen. Steve Case believedayhappen Change image and share on social
For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff. Steve Case badbadlygood share on social
It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team. Steve Case aligngreatimpact Change image and share on social
I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million. Steve Case aolmillionsubscriber Change image and share on social
So my degree was in political science, which I think was - the closest I could come to marketing is politics. Steve Case closedegreemarkete Change image and share on social
And so the idea was, well maybe you can take an Atari video game machine, where people plug in a game cartridge, and plug in a modem, and tie that into a telephone, and essentially turn that game in the machine into an interactive terminal. Steve Case ataricartridgeessentially share on social
One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them. Steve Case bigchallengecomputer Change image and share on social
