I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic. Stefan Sagmeister audienceconferencedesign share on social
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance. Stefan Sagmeister amplifybrandcompany share on social
I am not a religious person myself, but I did look for nature. I had spent my first sabbatical in New York City. Looked for something different for the second one. Europe and the U.S. didn't really feel enticing because I knew them too well. So Asia it was. The most beautiful landscapes I had seen in Asia were Sri Lanka and Bali. Stefan Sagmeister asiabalibeautiful share on social
In running, I know that I can train as much as I want and I'm never going to break the world record for the five miles. It's partly genetics; I'm just not built for it. But if I worked really hard, I might be able to cut my time by half. Could I do the same thing with my mind and my well-being? Stefan Sagmeister breakbuildcut share on social
Any excuse to get away from the computer screen is welcome. Stefan Sagmeister computerexcusescreen Change image and share on social
I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers. Stefan Sagmeister criticalstorytellerstorytelling Change image and share on social
I originally had opened the studio in New York to combine my two loves, music and design. And we created videos and packaging for many musicians that you know, and for even more that you've never heard of. As I realized, just like with many, many things in my life that I actually love, I adapt to it. And I get, over time, bored by them. Stefan Sagmeister adaptborecombine share on social
You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things. Stefan Sagmeister afghanistanbadbring Change image and share on social
People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers. Stefan Sagmeister featurefilmmake Change image and share on social
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. Stefan Sagmeister badlybrandculture Change image and share on social