During the early days of HootSuite, when social media was still seen as a fad, I made the decision to treat our funding as if it were my personal bank account. That's not to say I blew it on fast cars and fancy dinners. Exactly the opposite. Ryan Holmes accountbankblow share on social
Landing a million-dollar investment for your startup is exhilarating. But as big as that number sounds, it doesn't go far. Many startups just getting off the ground won't have a CFO to monitor finances. It doesn't take much for spending to spiral out of control. Ryan Holmes bigcfocontrol share on social
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience. Ryan Holmes areaascensionawful share on social
For anyone who devours the web on a daily basis, the biggest problem is too much of a good thing. There's so much extraordinary content - from articles to images, videos and Tweets - that it's almost impossible to keep track of it. Ryan Holmes articlebasisbig share on social
For an older generation of employees, social media often remains misunderstood and underutilized. Ryan Holmes employeegenerationmedium Change image and share on social
I don't know how many times I've turned to Twitter and Facebook to commiserate and celebrate, bounce ideas off of friends, colleagues and other entrepreneurs, and just connect with the wider world outside my office. Ryan Holmes bouncecelebratecolleague share on social
Companies and managers that find a way to harness social media stand to gain. Ryan Holmes companyfindgain Change image and share on social
Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team. Ryan Holmes ablybranddedicate Change image and share on social
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand. Ryan Holmes brandbusinesscompany share on social
Early in my career, I was involved with engineer-led projects, where designers came in late in the game and were expected to put lipstick on an existing code base. This almost never works. Ryan Holmes basecareercode Change image and share on social