Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners. Roustam Tariko 1990sbuildbusiness Change image and share on social
When you have premium brands, you have to have the right balance of communicating all of your values. Roustam Tariko balancebrandcommunicate Change image and share on social
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles. Roustam Tariko callcomeexecution Change image and share on social
What's my expectation in the U.S.? I would like to replace Grey Goose. Roustam Tariko expectationgoosegrey Change image and share on social
I don't believe in public companies... I would prefer to risk my own money, make any necessary changes fast and grow as quickly as possible. Roustam Tariko companyfastgrow Change image and share on social
I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life! Roustam Tariko amazebookcatcher Change image and share on social
I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card. Roustam Tariko bankbigcard share on social
I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes. Roustam Tariko activitydistinguishtime Change image and share on social
I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is. Roustam Tariko bankbigbusiness Change image and share on social
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution. Roustam Tariko cheapfemininegood Change image and share on social
