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Firms don't just try to pay as little as possible to get the needed bodies on board; when there is unemployment, they ask themselves how wage cuts would affect the behavior of the employees. Would they quit or feel dissatisfied and work less hard on the firm's behalf if they feel that wage policies are unfair?

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Firms produce goods for households - that's us - and provide us with incomes, and that's even better, because we can spend those incomes on more goods and services. That's called the circular flow of the economy.

First a piece of Irish wisdom: you should always listen to a bookie. For they have a saying, 'Money tells a good story,' and somewhere in their odds is a kind of science-fiction existentialism that decrees that we, the people, know everything. In other words, betting patterns often make for good, unconscious soothsaying.