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You have to deal with the fashion egos. You know, there is a lot. It shouldn't be treated that seriously because fashion is only making dresses to make women look beautiful. We're not inventing anything new.

You have to decide what kind of story you're going to tell. For instance I would argue a movie like 'Toy Story 3,' which isn't realistic at all, is really emotional and involving. It just depends. I played this game called 'Superbrothers: Sword & Sworcery EP' for iPad that is totally old school 8-bit, which I found very moving.

You have to demand things and believe you're worth more. And once you do demand them, you're usually going to get them. The players who first came in were very humble because we came from obscurity. Today's players, on the other hand, have a sense of entitlement.

You have to determine what you are and send the messages out to people, like, 'Hey, I'm a screenwriter - look at this.' You can't sit around, wondering why people aren't calling and asking about my writing.