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Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sellout. A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it.

Whether it's an ad or organic content, video provides a new creative dimension for storytelling on 'Instagram'. Video lets people convey the power and beauty in a moment through sight, sound, and motion.

Whether it's Baidu or Chinese versions of YouTube or Sina or Sohu, Chinese Internet sites are getting daily directives from the government telling them what kinds of content they cannot allow on their site and what they need to delete.

Whether it's Brad Pitt up there, if there's a good moment up there, and you get pulled into the emotion, you're not thinking, 'Oh, that's Brad Pitt. He's an actor, and he's famous.' That's kind of the nature of storytelling, right? You sit around the fire and tell a story, and you can get sucked into that story.