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When Seoul hosted the Games in 1988, it became a symbol of the Asian Tigers' ascent onto the world stage. In 1992, the Barcelona Olympics represented the unification of Europe. And when Rio plays host in 2016, it will reinforce the growing importance of Brazil and Latin America as a whole.

When sermons start where people live - their questions, struggles, and concerns - and then offer a timely and helpful word from the Scriptures, people are more interested in hearing what else the Scriptures have to say.

When 'Sex and the City' aired its first season, people didn't know about HBO as a place for original series. People weren't saying, 'Oh I've got to watch 'Sex and the City'!' They found it later. In some ways, it helped change what people thought of HBO.

When Shakespeare begins his exposition thus he generally at first makes people talk about the hero, but keeps the hero himself for some time out of sight, so that we await his entrance with curiosity, and sometimes with anxiety.