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To direct actors is difficult. To direct actors in another language is more difficult, but directing non-actors in another language is one of the craziest things that I have done and one of the most rewarding experiences I have had.

To discuss a Martin Amis book, you must first discuss the orchestrated release of a Martin Amis book. In London, which rightly prides itself on the vibrancy of its literary cottage industry, Amis is the Steve Jobs of book promoters, and his product rollouts are as carefully managed as anything Apple dreams up.