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Tarantino's movies are smartly intoxicating cocktails of rampage and meditation; they're in-your-face, with a mac-10 machine pistol and a quote from the Old Testament. They blend U.S. and European styles of filmmaking; they bring novelistic devices to the movie mall.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.