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Productivity is going to be a critical issue. And it's not just about getting more time for professors in the classroom. It involves reexamining the learning experience and restructuring faculty and the use of faculty time.

Productivity - the amount of output delivered per hour of work in the economy - is often viewed as the engine of progress in modern capitalist economies. Output is everything. Time is money. The quest for increased productivity occupies reams of academic literature and haunts the waking hours of C.E.O.s and finance ministers.

Products are a must - full stop. I'm sorry to say it, but that bob won't look so sleek on its own - you need a little help. It doesn't have to be the high-end stuff that they sell in the salon. Products you find in the supermarket are just as good, and sometimes better.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.