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People buy a game because they like the game and they want to play the game. And there are certain characters in games that people like, obviously. I don't know if a certain character's voice or lack of a certain character's voice can cause somebody to buy or not buy a game.

People buy box sets, and they sit for a whole weekend with a computer on their lap in bed, and they watch two seasons back-to-back of a show. They are invested in the person within that arc or the dynamics of those people - the relationships - and it doesn't matter to them if they're watching it on an iPhone or a cinema screen.

People buy pads all the time, because they want to write stuff down. We're never going to get away from paper, ever. People like writing; that's why more people are writing more real thank-you notes now - not just to stand out, but because there's something about pen to paper, about holding something cool in your hands.