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People are used to dealing with risk. You are told if you smoke, you are at higher risk of lung cancer. And I think people are able to also understand, when they are told they are a carrier for a genetic disease, that is not a risk to them personally but something that they could pass on to children.

People are used to getting a lot of information quickly, and they're used to being quite empowered as consumers, and they go to governments expecting a similar treatment; they want to find data and they want to influence events quickly, and yet they come into this brick wall.

People are used to juggling multiple jobs and multiple responsibilities and multiple things on the home front, and sometimes you get a day off to read, and you just want a book that feels complete and that you can get through it on a rainy day on the couch.

People are used to seeing kids jump around. You know, the target audience, the audience that's spending money on music, like rock and hip-hop - they're used to seeing people get really physically involved in their music.

People are using GPS systems to find millions of little hidden objects throughout the world - often as simple as a piece of Tupperware hidden in the woods. You go to a website, you get the latitude and longitude to get the specific location of a certain specific hiding space, and then you go there and see if you can find it.