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Our goal is to tell people about the International Space Station. I think very rarely people look up 250 miles and think, What are those guys working on, what are those men and women doing at this moment... They're living and doing regular things, but also doing incredible work as well. We really want to bring that to people.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

Our goal of poverty eradication and of inclusive growth that embraces the disadvantaged and marginalized sections of society can be achieved when our actions are guided by a social conscience and are not devoid of sensitivity.