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At any moment, one company stands in the spotlight of the middle ring in the stock market's never-ending circus. It may not be the biggest corporation in the world, or the most profitable, but somehow it both mirrors and leads the market's broader action.

At any time of day, hundreds of different versions of Facebook are running on the Internet - with a changed color here, a moved button there - and the user response to each variation is measured. And the same is done with advertising.

At any time, somebody can blow themselves up and take Americans with them. They can blow up an airplane; they can crash an airplane. That's something we have to worry about every day - we spend 40 billion dollars yearly on homeland security. That has nothing to do with Crusades or any of that other nonsense.

At around 50 employees, you get to the point where you can't see what's going on all the time. So you start to have weekly check-ins, and you have days that go by without knowing exactly what's going on.